.Manly Bands is actually a direct-to-consumer homeowner of men's rings. The business introduced in 2016 after John Ruggiero, the founder with his spouse Michelle, could not find an ideal wedding ceremony band.This is actually Ruggiero's second appearance on the podcast. In April 2021, our company went over the company's starting, special band components, and also a lot more. Since then, Manly Bands has actually acquired its own producer. The making of bands from, state, Port Daniel's scotch barrels or even Fender guitar strings makes powerful online video, points out Ruggiero, perfect for narration on social networks as well as elsewhere.The whole entire sound of our talk is actually inserted listed below. The transcript is actually edited for duration as well as clearness.Eric Bandholz: Give us a rundown of what you carry out.John Ruggiero: My spouse, Michelle, and I began an on-line ring provider referred to as Manly Bands in 2016 to deal with a complication of wedding ceremony bands for men. Our team were merely wed. I have sizable hands as well as couldn't locate a ring that I just liked that was actually certainly not overpriced. My possibilities were actually getting coming from a catalog or having something tailor-made.I found yourself acquiring from a website. The band arrived in a flat mailer, without any carton or even customer support. It was actually an awful adventure by today's ecommerce requirements.We acquired wed, relocated to Florida, and needed a project. We told our own selves, "We are actually both entrepreneurs. Why do not our company make our very own service?" Our experts reviewed the sorts of issues our experts will found and also how to fix them. My band experience turned up, and also our team chose to try to solve it for other men.Our goal when our experts started was to spend rental payment. Our team assumed making a married couple 1000 dollars a month from this will be awesome. Our company considered it a lifestyle organization, not high-growth. It was simply Michelle as well as me in our garage making bands and also sending them out to consumers. Our team had appealed something. Our message reverberated with customers.Michelle as well as I create an outstanding crew. I think of concepts, and she's the implementer. A bunch of our excellence goes to her innovative mind. She titles the bands and builds personalities. She connects the bands to consumers. Illustrating a band exclusively as "eight-millimeter dark" didn't cut it.We designed bands from distinct products, like Jack Daniel's gun barrels or exclusive steels. Your business took off. Ever since, we have actually developed substantially. We currently have over 55 individuals in the Manly Bands loved ones. Regarding half of those are actually band craftsmens that operate in our lately acquired production outlet in Utah.Bandholz: When performed you acquire a maker?Ruggiero: Regarding a year as well as an one-half ago. Our company had been their consumer for several years, so we understood them well. The majority of their organization was retail, which failed to passion our company-- mosting likely to mom-and-pop jewelry experts. They maintained their retail clients as well as trademark name. Our experts got several of their assets and also carried over workers.Inducing a production team has actually been one of the best things our company have actually performed. It's been astonishing to walk out there certainly as well as enjoy them bring in bands out of Fender guitar strings or metallic from an M1 Abrams container.Bandholz: How does internal manufacturing impact marketing?Ruggiero: It is actually been actually big. Taking a video camera to the opposite side of the office and also filming the group utilizing lathes to reduce the steel rods or even scotch gun barrels right into bands creates unbelievable video recording. We have our camera team available regularly. Our company make use of that video on our social media sites as well as in our ads and also e-newsletters. We make an effort to market that since a lot of firms in the men's ring room don't create. They fall ship or even order coming from overseas and afterwards ship it out. However our company desire it to last a life-time and also be something folks can take satisfaction in.We've possessed a great deal of success with our military ancestry compilation, where our team resource special military products. We possess the M1 Garand rifle stock, the timber component, from War of the nations I. Viewing our group put that in the lathe and also reduced a part out for a band is exciting.Our advertising for those rings speak about the past history, the soldiers, where the weapon was utilized, and points like that. My better half and I examined filmmaking in college. Our company utilize our abilities to enlighten as well as narrate. For instance, I lately obtained an e-mail coming from a client that shared that his gramps used to drive M1 containers. The client gifted among those bands to his gramps, as well as they had very a psychological swap. It behaves to help customers connect with their past times as well as generate something meaningful.Bandholz: Where can folks buy a band coming from you?Ruggiero: ManlyBands.com. Our experts possess photos on Instagram, also. I perform Twitter and LinkedIn.